AdSigma - Next Generation Advertising Platform Blockchain Technology

Maret 26, 2018

What is the AdSigma Platform .?

AdSigma is a next generation digital display advertising platform that carefully encourages blockchain technology to revolutionize ad space with digital displays. AdSigma aims to disrupt the existing digital ad space and address the significant issues it faces, such as unreasonable commissions, lack of negotiating power and lack of choice for publishers and advertisers.

AdSigma will give you a platform to buy and sell in the Digital Display Ad space. Built on blockchain technology, the AdSigma platform will handle the higher commissions charged by the Ad Network, irrelevant ads, lower conversions and other issues related to the current scenario. ADSi will be used by publishers and advertisers on the AdSigma platform to buy and sell ad space. ADSi can be maintained in the corresponding Ethereum wallet ERC20.

How does the AdSigma platform work?

Plaform AdSigma works on architecture to connect advertisers with publishers, which are easy to scale, transparent and to resolve all traditional ad network issues that have ever existed. As:

The advertiser signs the transaction and broadcasts it to all relayers.
The user visits the Publisher Page.
The ADSigma SDK connects to the relayer and fetches the best matching Ad.
Adsigma SDK takes asset from IPFS.
The publisher writes the claim in blockchain.
Smart contract verifies the evidence and transfers the ADSi token to the publisher.
Advertisers can verify transactions and match them with their own tracking data and provide feedback and ratings for publishers.

Why There's a Need for Online Marketing?

Because people quickly adopt online revenue-based advertising models to run their business. Having only an online presence is not enough for a business to take advantage of internet advantages. To reach a mass audience and to achieve business objectives, it is important to make adequate marketing decisions that best fit the organization and then based on accurate statistical criteria. The most appropriate selection of marketing channels is the multidimensional aspect.

There are various influences on the decision, some of the most effective are:

Demographic factors,
Geographical factors,
Advertising costs,
Turnover rate,
Bounce rate.

All Platform AdSigma

AdSigma aims to restructure existing arrangements in the business model by removing the need for existing intermediaries in the form of ad networks, and helping publishers and advertisers to get the most out of online advertising. We want to provide the benefits that publishers and advertisers receive from the ad network but without making them pay for it and let them enjoy the privilege of a shared B2B model.

Problem

Advertising networks like Google and Facebook charge too high a commission fee to publishers. With a commission rate of over 30%, the combined Google and Facebook have advertising revenues of more than $ 100 billion by 2017. With the entire ad network industry generating over $ 200 billion per year, there is a need to revolutionize the business model.

Solution

We are building a Ethereum-based platform where we will eliminate the need for an advertising network. We will provide a system where advertisers and publishers can communicate directly. Charging fees will be found automatically by market forces and publishers will earn a higher margin on fees charged to advertisers.

AdSigma Decentralized Ad Network

The AdSigma platform radically improves the efficiency of digital display ads by using an ADSi token, which can be exchanged between publishers and advertisers. It all happened in blockchain Ethereum.

Trust: This platform is based on the Smart Ethereum Contract, which ensures secure transactions based on the parameters set by the participants themselves.
Transparency: Supported by blockchain technology, all transactions on AdSigma are transparent. Advertisers and publishers have a transparent public history.
Decentralized Platform: Blockchain technology ensures that only one entity can not control the platform. This decentralized system prevents the possibility of data manipulation.
Guaranteed: Nobody can give preference or privilege to one advertiser / publisher over another because the network is verified and maintained by each participant.

AdSigma Token (ADSi)

AdSigma Token (ADSi) is a utility token that can be used to purchase digital display ads in web / app properties, and publishers can monetize their apps / websites using the AdSigma platform (They are paid in ADSi tokens). The platform is based on the Smart Ethereum Contract, which ensures secure transactions based on parameters set by the participants (Advertisers and Publishers) themselves.

This decentralized AdSigma system will prevent data manipulation and ensure that no one can interfere with transactions or provide preferences or privileges to one advertiser or publisher over another. Networks are verified and managed by each participant and by all participants together.

TOKEN PRE-SALE/ CROWD-SALE ADSIGMA(ADSi)

Pre-Sale Date: 5 April, 2018 at 10:00 UTC

Date Crowd-Sale: April 20, 2018 10:00 UTC