L-Pesa ( Kripton ) -A Decentralized Microfinance model
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L-Pesa Microfinance is a fintech startup poised to take advantage of the fast-growing need for financial services in the developing world. L-Pesa has a strong focus on automation. 95% of the user acquisition and loan underwriting process is automated and therefore extremely scalable. The company has spent two years developing its customer-facing and back
office systems using a team of seven software developers. The user experience is based on mobile and web interfaces, and marketing is primarily accomplished via social media and SMS.
L-Pesa’s technology stack is built on top of Amazon Web Services, an extremely scalable on-demand cloud computing platform which has been or is used by major brands such as Netflix, Airbnb, Pinterest, and Spotify. L-Pesa has integrated a number of third party applications to perform tasks such as SMS messaging, user verification, and marketing. Funds transfers are handled via integrations with mobile money service providers such as M-Pesa, Airtel Money, Tigo Pesa, and MTN.
Network Effect: L-Pesa is not a charity. L-Pesa is purely a business. Being a business gives us certain freedoms that charities don’t have. As a business we have to provide a return. In facilitating microfinance, we have to be extremely efficient; the cost of doing a $1000 loan is the same as $100, and due to operational costs, banks and financial institutions are limited in how low they can go. Blockchain brings transparency and efficiency, and it drastically reduces the operational costs, making the small lending viable. Tokens are efficient transactionally over fiat, so they are more appealing to the L-Pesa target market, and they also assist in building a community and creating a network effect. We have been doing it with fiat as an existing operation; blockchain will allow us to expand our reach and lower our costs. Bank financing costs don’t allow us to reach the people at the bottom who need it the most. Expanding operation by virtue of expanding reach would allow us to now make facilities available to people who can’t be served by banks or microlenders because they’ve been deemed “not profitable”
L-Pesa was founded with the vision to improve people’s lives through efficient access to credit and related financial services. Ron Ezra Tuval, the founder of L-Pesa, has spent most of his career working in developing countries and recognized about a decade ago that the most effective way to improve people’s lives is through access to credit and related financial services. Since founding L-Pesa, Ron has been singularly focused on achieving this vision. It’s about making the world a better place for everyone. L-Pesa started offering microfinance services in Tanzania in 2016 and has grown its service offering and geographic footprint at an increasing pace in pursuit of this vision.
The L-Pesa Initiative
The idea for L-Pesa was incubated for a decade, and the business was launched at the time four important market forces converged to allow for rapid scaling.
L-Pesa has built a proprietary credit underwriting system which is one of the keys to its success. Consumer credit reporting as it is available in Western Europe and North America does not exist in Africa, India, or other developing regions. A number of models have been tried over the years, some with more success than others. L-Pesa’s model is based in part on a trust ladder: users start out with very small loans (typically $1.00) and are allowed larger loans after the smaller loans have been successfully repaid on schedule. Successful repayment contributes to a credit score. The credit score is also impacted by other factors, such as completion of identity verification. Furthermore, L-Pesa relies on other service providers to screen users; in its current markets, L-Pesa customers are required to have established accounts with mobile money service providers such as M-Pesa prior to setting up an L-Pesa account.
About Team Milestones Financial Ratings White paper SHARE About L-pesa L-Pesa Microfinance is a fintech startup poised to take advantage of the fast-growing need for financial services in the developing world. The company has validated its operating model over the past 18 months and has built sophisticated technology, automating most of the operation. Its primary barrier to growth at this point is its ability to fund user acquisition and loans.
The loss ratio on loans runs below 10% while return on loans is approximately 25%.
The idea for L-Pesa was incubated for a decade, and the business was launched at the time four important market forces converged to allow scaling:
Big Data, Artificial Intelligence & Blockchain Alternative Credit Data Mobile Technology Biometric Identity L-Pesa has harnessed these market forces and built technology and a proprietary credit scoring model that allows it to quickly scale microlending in developing countries while keeping loss ratios below 10%. The solution is highly automated, allowing a small back office team to support high volume loan origination. All loans are serviced by L-Pesa.
Ron Ezra Tuval, the founder and managing director of L-Pesa, has extensive experience in the developing world, primarily related to technologies-related agriculture and tourism projects. Ron first came across microfinance in South East Asia and spent a decade incubating the idea of L-Pesa while waiting for the required technology to mature. Ron has built a strong and diverse team for L-Pesa with in-country managers operating in Tanzania, Kenya, and Uganda, and a development team in India. There is also a back office team in Tanzania, Kenya, and Uganda handling background checks, credit approvals and customer service. The technology, marketing, and accounting teams operate on a virtual model and consist of experienced staff based in Europe, USA, and India.
L-Pesa has a strong focus on automation. 95% of the user acquisition and loan underwriting process is automated and therefore extremely scalable. The company has spent two years developing its customer-facing and back office systems using a team of seven software developers. The user 832754982.1 4 experience is based on mobile and web interfaces, and marketing is primarily handled via social media and SMS-based marketing. L-Pesa’s technology stack is built on top of Amazon Web Services, an extremely scalable on-demand cloud computing platform which has been or is used by major brands such as Netflix, Airbnb, Pinterest, and Spotify.
L-Pesa has integrated a number of third party applications to perform tasks such as SMS messaging, user verification, and marketing. Funds transfers are handled via integrations with mobile money service providers such as M-Pesa, Tigo Pesa, and MTN.
L-Pesa has issued over 35,000 loans since going live in March 2016. Over 160,000 users have registered based on social marketing campaigns run on a minimal budget. The marketing strategy has been refined over the past 18 months, and L-Pesa is now prepared to launch marketing campaigns via SMS and social media with a conservatively projected customer acquisition cost of $1.00.
The founder of L-Pesa, has invested approximately $500,000 to date. The business was launched in Tanzania in 2016 and in Kenya in August 2017.
Soft launches are underway in Uganda and India. The company’s technology is stable, scalable, proven, and will support the company’s growth plans. At this point, L-Pesa has hit a growth barrier—there is not enough capital available to lend to everyone interested, and the potential for user acquisition is almost unlimited, but requires capital for marketing expenses and support staff. The company is now raising funds to take advantage of its leading position, strong platform, and nearly unlimited opportunity to extend financial options to a large portion of the earth’s population.
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