BEYOND SEEN SCREEN : THE MISSING LINK BETWEEN VIDEO AND CONTENT


WHAT IS BEYOND SEEN SCREEN?
Imagine that you are watching a film, on any screen, based on a true story and that you are interested in details about those true events. Imagine that you are watching a music video and you want to know where the artist is on tour and where to buy tickets for their concert. Imagine you want to quickly get to the recipe that chef is preparing on your favorite cooking show. If you are a person who believes that this information should be easy to access, you are thinking like Beyond Seen Screen.
Beyond Seen Screen (BSS) enables you to use your smartphone or tablet to scan any video content on any screen to easily and quickly get information related to that content. All you need to do is focus your mobile device to your video content and get the information you want. It is that simple.
HOW IT WORKS?
Beyond Seen Screen enables you to use your smartphone or tablet to scan any video content on any screen to easily and quickly get in depth information related to that content. All you need to do is focus your smartphone to your video content and get the information you want.
Entertainment and information
Effortless access to content related games, bloopers, interviews, VR/AR experience, etc. Enrich live content on second screen with scoreboards, replays, polls, etc.
  • Unleash creativity

Receive token reward from platform for contributing high quality content for others to enjoy.
  • Seamless shopping

Products and services from the video content are available for direct online shopping.
  • Permission marketing

Engage your viewers through permission marketing and personalization, increase your marketing effectiveness and generate new revenue streams.
Is the Platform currently available for download?
Beyond Seen Screen is running extensive testing of the platform and is working on supporting a wide range of mobile devices. The goal is to make the platform publicly available within three months of the end of the Beyond Seen Screen ICO. In the meantime, Beyond Seen Screen is acquiring partners, including marketers and video production houses who are interested in doing a pilot project as soon as the platform is available.
Problem
Receiving information and entertainment related to the video content that’s being watched is not easy, there are too many friction points. Instead, viewers need to manually search for them. They would rather have it served in a quick and effortless way. Video content watching experience is deteriorated by constant interruptions of advertisements where viewers easily lose focus because they are not interested in non-targeted advertisements. Furthermore, products placed in the video content cannot be directly consumed. There is also no transparent data about viewer engagement with the video content in general.

Solution
Beyond Seen Screen works towards minimizing the friction points. Additional information and entertainment related to the watched video content will be provided through an app running on viewer’s second screen device. Advertising with Beyond Seen Screen is personalized, fully targeted and permission based. Platform allows seamless shopping experience of products and services placed in the video. The fact that platform usage data is saved to the blockchain brings transparency about the viewer interaction with the video content.

BSS Token
BSSX is a utility token of the BSS platform. Main use of the token is paying for platform use and rewarding contributions to the platform. Beyond Seen Screen platform will have a utility token (token's symbol BSSX) in a form of an ERC20 token built on top of Ethereum. It will have multiple uses within and outside of the Beyond Seen Screen platform, from paying for Beyond Seen Screen service, through paying for merchandise in online shops to rewarding contributions to the platform that make the platform more interesting to general audience.

ICO Details
BSSX will be a fixed ratio to ETH. This may vary slightly with ETH volatility as we get closer to the contract deployment date. The exchange rate will be about 10.000 BSSX per ETH.

Token distribution

Use of funds

ROADMAP
Nov 2016-
First fully functional version of platform deployed to the cloud. Functional Android app developed
Apr 2017-
Technical readiness level (TRL) 6 attained
Sep 2017
Attended IBC Startup Forum in Amsterdam
Nov 2017
Technical readiness level (TRL) 7 attained
Dec 2017-Preparation for ICO started
Q2 2018- ICO
Q3 2018
Platform publicly available, product marketing campaign
Q4 2018
Customer portal, improved social aspects of platform, improved shopping experience
Q1 2019
iOS app, analytics, geolocation based targeting
Q2 2019
Smartphone screen as input
Q3 2019
Interactions personalized to user preferences and traits, client based custom layouts, improved screen detection
Q4 2019
Beyond Seen Screen linked to live video content
Q1 2020
TV integration
WHAT IS BSS TOKEN
BSSX is a utility token of the BSS platform. Main use of the token is paying for platform use and rewarding contributions to the platform.
Name- BSSX
Token standard- ERC20
Total supply-340.050.000 BSSX
Soft cap-2.000 ETH
Hard cap-18.000 ETH
Currency accepted- ETH
Minimum participation-0.1 ETH
Crowdsale starts- Q2 2018
Crowdsale ends- Q2 2018

FOUNDERS


Mario Drevenšek
CEO & co-founder

Miroslav Zarić
COO & co-founder

Krešimir Puljić
CTO & co-founder


CORE TEAM

Vanja Čas
CMO

Mark G. Davis
Media and advertising industry consultant

Goran Repinc
Backend developer
Drago Špoljarić
Computer vision specialist

Juanluis Lozano
Web developer

Oleg Weisz
Video production specialist
Saba Stančić
Digital strategist

Ante Jukić
Backend developer

Dorijan Palić
Graphics designer


ADVISORS

Paddy Tan
Advisor, strategy

Tilen Šarlah
Advisor

Peter Merc
Advisor, legal
Vlaho Hrdalo
Advisor, legal

Nina Kranjec
Advisor, legal

Špela Brezavšček
Advisor, PR
Nejc Urankar
Advisor, legal

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Author: black Vario

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